Project: "Mission Impact" 2019-20
Role: Senior Producer // Video + Creative Direction
- Leading a team to bring various creative elements to life
- Providing creative direction
- Producing various tour videos
- Leading a team to bring various creative elements to life
- Providing creative direction
- Producing various tour videos
Objective: To create a cohesive set of media assets that both fit the theme of "Mission Impact" and were within brand.
Project: "Get Doing" tour video 2018-19
Role: Associate Producer // Video
- Leading production process: brainstorming, storyboarding, location details, props/wardrobe
Objective: This was the intro video for the 2018-19 WE Day tour. The theme is “Get Doing”, and we had one simple goal: kick off every event with a video that energized and inspired young people to take action.
- Leading production process: brainstorming, storyboarding, location details, props/wardrobe
Objective: This was the intro video for the 2018-19 WE Day tour. The theme is “Get Doing”, and we had one simple goal: kick off every event with a video that energized and inspired young people to take action.
Project: "Generation WE" 2017-18
Role: Associate Producer // Visual, Video
- Creation of visual reference guide
- Liaising with external graphics team to execute screen designs
- Leading video production: storyboarding, sourcing assets, oversight of post-production
- Creation of visual reference guide
- Liaising with external graphics team to execute screen designs
- Leading video production: storyboarding, sourcing assets, oversight of post-production
Objective: To create a set of screen looks that fit the various topics discussed throughout the day - youthful, global, serious, environment, etc.
