Project: "Mission Impact" 2019-20
Role: Senior Producer // Video + Creative Direction
- Leading a team to bring various creative elements to life
- Providing creative direction
- Producing various tour videos
- Leading a team to bring various creative elements to life
- Providing creative direction
- Producing various tour videos
Objective: To create a cohesive set of media assets that both fit the theme of "Mission Impact" and were within brand.
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/e2f00000-698e-4158-b2b3-10a09242ff81_rw_1920.jpg?h=f11ee094cbf8026a051571695f4a4b90)
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/b5bf772d-2ab4-4497-9ecc-ebca2ef2f3eb_rw_1920.jpg?h=d57e3669878be97d0361d60913dc2c4a)
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/66b1bb8d-2828-4c7e-9032-6b57517d00a7_rw_1920.jpg?h=270d828905162da58df68d57ea3e67c1)
Project: "Get Doing" tour video 2018-19
Role: Associate Producer // Video
- Leading production process: brainstorming, storyboarding, location details, props/wardrobe
Objective: This was the intro video for the 2018-19 WE Day tour. The theme is “Get Doing”, and we had one simple goal: kick off every event with a video that energized and inspired young people to take action.
- Leading production process: brainstorming, storyboarding, location details, props/wardrobe
Objective: This was the intro video for the 2018-19 WE Day tour. The theme is “Get Doing”, and we had one simple goal: kick off every event with a video that energized and inspired young people to take action.
Project: "Generation WE" 2017-18
Role: Associate Producer // Visual, Video
- Creation of visual reference guide
- Liaising with external graphics team to execute screen designs
- Leading video production: storyboarding, sourcing assets, oversight of post-production
- Creation of visual reference guide
- Liaising with external graphics team to execute screen designs
- Leading video production: storyboarding, sourcing assets, oversight of post-production
Objective: To create a set of screen looks that fit the various topics discussed throughout the day - youthful, global, serious, environment, etc.
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/b28fb020-76a8-40f4-b642-0477fc30b625_rw_1200.jpg?h=98cfb523598971323d796f9c0b8aa797)
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/d2e66955-2313-41e4-ba82-30ddf3a992af_rw_1200.jpg?h=9e02d5f8256cfd75974d78ceeeca9d80)
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/04441153-88e2-4035-a766-1d3a3e05c448_rw_1200.jpg?h=3942aaba6a41f2668cd320c56fdf72cf)
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/fb8b34c2-56b4-4a3e-b6ab-211e11d88fb9_rw_1200.jpg?h=951ed306768b821c8ae5e9f54cf8f460)
![](https://cdn.myportfolio.com/0c0453d694b97a1a77b916a3e2475b7e/1e86656a-ea63-4d9a-9137-580a79f588cd_rw_1200.jpg?h=2146feaed1487fb87570ee1be9349d25)